Meaning of the word "first deserve, then desire" in English

What does "first deserve, then desire" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

first deserve, then desire

US /fɜrst dɪˈzɜrv ðɛn dɪˈzaɪər/
UK /fɜːst dɪˈzɜːv ðɛn dɪˈzaɪə/
"first deserve, then desire" picture

Idiom

one should earn or be worthy of something before wanting or asking for it

Example:
You want a promotion after only a month? Remember, first deserve, then desire.
He believes in the principle of first deserve, then desire when it comes to success.